STIXIN
WHO THEY ARE
Stixin’s buyers are procurement and quality teams at global confectionery companies. Their first question is compliance, their second is capacity, and their third is whether an Indian supplier can be relied on.
But the end product is candy. A site that reads purely as industrial loses the warmth of the category; one that reads purely as playful loses the compliance credibility. It had to do both.
THE BRIEF
A site that reads as credible to international candy and confectionery brands, while carrying some of the playfulness of the product.
WHAT I DID
Structured the site around a smooth customer journey, pairing clean typography with lively colour accents drawn from confectionery, and kept the whole thing readable for a global B2B audience.
THE THINKING
Certification above the fold
GFSI, glue-free and food-safe are the qualifying facts. They lead, because failing that filter ends the conversation.
Colour from the product
Confectionery-inspired accents over clean typography — playful enough to feel like the category, disciplined enough to feel auditable.
Write for a second language
Buyers in Germany, Mexico and Indonesia skim. Short declarative claims, plain words, generous spacing.