AARAV FLEXO PACK
WHO THEY ARE
This site had two jobs that pull in opposite directions: act as the company’s corporate identity, and function as an exhaustive product catalogue. Lean corporate and buyers can’t find their product; lean catalogue and the company looks like a parts list.
The buyer is usually looking for one specific format, and every extra click before they find it is a chance to leave.
THE BRIEF
Serve two jobs at once — corporate identity and a comprehensive product portfolio for laminates and shrink sleeves.
WHAT I DID
Mapped the customer journey from landing to inquiry and built clear product segmentation to minimise friction, guiding buyers straight to their category. Designed the full product catalogue to match.
THE THINKING
Map the journey backwards
Started from the inquiry form and worked back to the homepage, so every route leads to a category and every category leads to contact.
Segment hard
Clear product segmentation up front — laminates, sleeves, films — so a buyer self-selects in one move instead of browsing.
Let the catalogue be a catalogue
The full printed catalogue carries the depth, freeing the site to stay navigable.