INFINITY PAPERS
WHO THEY ARE
A paper manufacturer’s buyers are procurement people. They care about GSM, brightness, consistency and whether the supplier will hit a deadline. They do not care about a brand story.
There was one unusual complication: the client had lost their original logo files entirely. No vector, no master — only low-resolution usage in old collateral.
THE BRIEF
A fresh, professional B2B site for a manufacturer of premium bond and treasury papers — with one catch: the client had lost their original logo files.
WHAT I DID
Recreated the logo as vectors in Illustrator, modernising it while preserving recognition. Designed the site around product categories, USPs and the B2B customer journey, produced A4 copier pack cover artwork and box dielines, and cut a promotional video optimised for marketplaces like IndiaMart.
THE THINKING
Rebuild the mark from evidence
Redrew the logo as clean vectors in Illustrator from the surviving low-res artefacts — modernising the execution while keeping it recognisable to existing customers.
Organise around the buyer’s question
Site structure follows product category and USP, because a B2B buyer arrives knowing the spec they need.
Carry the brand onto the box
Copier-pack covers and box dielines are where a paper brand is actually seen. Designed as part of the identity, not an afterthought.
Feed the marketplace
A promo video cut specifically for IndiaMart listings, where the audience is already in a buying motion.