KOUSHIKI
WHO THEY ARE
Herbal hair oil is a crowded, traditional category, and most of it looks it: ornate type, sepia tones, an implicit message that this is your grandmother’s product.
The opportunity was to keep the herbal credibility while looking like something a 25-year-old would actually put on their shelf.
THE BRIEF
Give a herbal hair oil a presence that feels youthful and confident rather than traditional and forgettable.
WHAT I DID
Designed and built the website for Sree Dharma, giving the herbal line a home of its own rather than only a marketplace listing.
Built a bold yellow-and-black identity and a set of social creatives around it, with A+ content supporting the listing.
Produced WhatsApp ad creatives — the channel that actually reaches this customer directly, sized and written to land in a chat feed.
THE THINKING
Break the category palette
Bold yellow and black instead of the expected earth tones — instantly separable on a shelf or a feed.
Keep the herbal proof
Ingredient and benefit callouts stay prominent; the modern styling doesn’t cost the credibility.