GOLDEN TOUCH IMPEX
WHO THEY ARE
An export buyer is taking a risk on a supplier they may never meet, often in another jurisdiction. Everything in the brand has to reduce perceived risk — looking established matters more than looking modern.
That meant an identity with enough variants and rules to appear consistently across contexts a small exporter cannot control.
THE BRIEF
Build an identity and web presence that reads as established and trustworthy to international trade buyers.
WHAT I DID
Designed a logo system with full variant and transparency sets plus a usage guide, produced the web imagery library, and built out the site.
THE THINKING
Build a system, not a logo
Full variant and transparency sets plus a usage guide, so the mark holds up wherever a trade partner puts it.
Look established
Restrained gold-and-dark palette and formal typography — the visual vocabulary of longevity.
Supply the library
A prepared web imagery set means the site stays coherent as it grows.