RESWARES
WHO THEY ARE
On Amazon the listing is the entire brand. There is no showroom, no salesperson, and a competitor is one thumbnail away. Trust has to be manufactured out of imagery and layout alone.
The category makes that harder: paper cups are a commodity. Nobody is loyal to one. The only lever is looking more credible than the listing next to you.
THE BRIEF
A tableware brand needed Amazon listings and packaging that convey quality and credibility to a wide e-commerce audience.
WHAT I DID
Designed the RestaurantWares logo system, print-ready packaging dielines, and listing photos plus A+ Content following Amazon’s guidelines — lifestyle imagery and infographics with clean hierarchy and eco-friendly USPs front and centre.
THE THINKING
Design to the platform’s rules
Amazon’s A+ content guidelines are strict and unglamorous. Working inside them from the start avoids rejections and wasted rounds.
Show use, not just product
Lifestyle imagery answers the question a spec sheet cannot — what this looks like in a real café.
Put the USP in the infographic
Eco-friendliness and durability go in visual callouts, because buyers scan images and skip bullet text.
Make the packaging print-ready
Dielines designed to manufacture, not just to render — the brand has to survive the press.