PETITE
WHO THEY ARE
The founder was a young entrepreneur going up against both Nykaa-scale incumbents and a sea of identical Shopify storefronts. Mini perfumes are a smart wedge — low price, high brand recognition, genuinely giftable — but the category looks the same everywhere.
So the differentiator could not be price or catalogue. It had to be personality. The brief I wrote for myself: make it look like a place, not a template.
THE BRIEF
A young entrepreneur selling authentic mini perfumes wanted a logo, website and Instagram full of character — avoiding the typical e-commerce look.
WHAT I DID
Designed a retro-hip psychedelic identity — “Small bottles. Big luxury.” — with lifelike AI product imagery. Built a fully functional WooCommerce store: 160+ SKUs, inventory management, and a custom WhatsApp order flow where the cart auto-generates the message. Produced reels, zodiac-sign perfume carousels, and personality-driven posts.
THE THINKING
Refuse the default look
The client explicitly did not want the typical Shopify look. Retro-psychedelic waves and hand-drawn characters gave the store a face no template could imitate.
Solve the photography problem
160+ SKUs and no photo budget. AI-generated lifelike category imagery gave every product line a consistent look without a single shoot.
Remove the checkout friction
Small-basket buyers abandon card forms. A custom WhatsApp flow auto-generates the order message from the cart — the customer only has to hit send.
Buy attention where it is cheap
Targeted urban youth on beauty, fashion, fragrance and astrology interests. Zodiac-sign perfume carousels turned a personality quiz into a product page.