PAPCO GLOBAL
WHO THEY ARE
A trading brochure is often the only artefact a foreign buyer sees before deciding whether to reply. It has to establish scale, range and reliability in the time it takes to skim.
The audience reads in a second language and compares suppliers side by side, so structure matters more than voice.
THE BRIEF
A corporate brochure that establishes credibility with international buyers and presents the product range without friction.
WHAT I DID
Designed and iterated the PapCo Global brochure through multiple versions — structuring the product range, capability claims and company credentials for readers skimming in a second language.
THE THINKING
Structure for skimming
Range, capability and credentials in a fixed order, so a buyer can compare against another supplier’s brochure without hunting.
Iterate against the market
Multiple versions, refined with someone who knew what their buyers actually asked.